Relief is on the way

Brand messaging & conversion copywriting for evolving companies and the brand teams behind them. 

Copywriting Services

Here’s a hill I will die on:

Hiring a copywriter should come with strategic thinking baked in.

You need a thought partner, not a pair of hands on a keyboard.

Let's talk shop. 

  • I bring almost two decades of corporate and entrepreneurial processes to the table to support your next phase of growth.

  • I translate complex products, services, and positioning into messaging humans actually want to read.

  • I act as your strategic partner, disseminating your brand voice across every touchpoint (while also delivering on time and on budget.) 

You could go the agency route and pay for a team of juniors supervised by someone you’ll never meet.

Or you could work with an expert strategist and copywriter who brings real-world marketing experience, proven processes, and the ability to think and execute at the same level faster than it takes you to generate one woefully generic line of semi-usable AI slop. (Not a hater, just perpetually disappointed.) 

Copywriting services that deliver:

Clarity

What's the right brand story to tell? Let me be your guide as I excavate the pieces, wrangle the messaging, and build a brand story that fuels your next phase of growth.

Conversions

Take your SEO-optimized copy to the bank with strategically crafted messaging that raises your perceived value and moves visitors toward the next step in their client or customer journey.

Differentiation

I'll cut through the noise and articulate what actually makes you distinct, so your team can sell it, your audience repeats it, and your competitors can't touch it.

P.S.

Strategy is only good if it’s executed well.

Let's work together and I'll tackle both

Kind Words

Courtney is the Ferrari of copywriters.

— Sean Webster, CEO of Mac N' Cheese Media

The copywriting was far beyond our capabilities and her dedication to nail our tone properly really made working with her worth every penny.

🏎️  P1, baby. 

Courtney is a magician!

— SANDRA CONSIDINE, S.C.E. REAL ESTATE

It is so important for my clients to understand my process, how I work, and my values. I now have that beautifully written, and it sounds like me.

I'm blushing...

Courtney is extraordinarily talented at her craft and I am grateful to have had her as my brand strategist!

— BRYN PANEE BURKHART, BRIGHT EVOLUTION

The honor is mine!

Courtney’s work helped us stand out from other players in the space.

— MARY MELTON, PARACHUTE

Working with Courtney transformed our idea into a sophisticated brand. She helped bring personality and a user-centric approach to our otherwise corporate brand.

Team work makes the dream work!

Brand Messaging

Start here if you’re a marketing leader trying to get everyone on the same page, a company navigating a rebrand or repositioning, or a founder building the messaging foundation you'll scale with.

The BP Brand Messaging process captures everything in your head and puts it on the page. We'll take audience research and "flip the script" to create the talking points you'll use in your marketing. You'll walk away with language and usage guidelines in a shareable, editable deck that your team can use and build on for years to come. (Your old PDF brand deck could *never*...)

inquire now

Timeline: 2-4 weeks

Investment: Starting at $3,500

Brand Messaging DecK

Audience persona profiles & messaging

voice, Tone, & Personality Guidelines

brand Story, Mission, values & Vision

brand pillars (your 5Ps)

Elevator Pitch/SEO Boilerplate

differentiation strategy & messaging

seo keywordS & Data

Projects custom scoped for business type and size.

bio (Founder or leadership)

1-hour strategy session

(2) Rounds feedback & Editing

May include: 

inquire NOW

Brand Messaging & Website Copywriting

The full website she-bang. Let me articulate your brand story, refine your messaging strategy, and craft powerfully resonant copy.

timeline: 4-8 weeks

Whether you're looking to refresh, rewrite, or start from scratch, I'll do all the heavy lifting, starting with your foundational Brand Messaging Strategy and ending with SEO-rich website copy written for humans first, and Google second. Once we've crossed our Ts and dotted our Is, your designer-friendly docs will be ready for you to hand over to your website developer to implement.

You’ll walk away with messaging you can use across every channel, and you'll stop losing sleep every time you need copy for an asset.

investment: starting at $8,000


1-hour strategy session

brand messaging deck

website copywriting

  • Elevator Pitch / Boilerplate
  • 5Ps Brand Framework (Purpose, Perception, Personality, Positioning, Promotion)
  • Differentiation Strategy
  • Brand Archetype Overview
  • Audience Personas
  • Problems Profile
  • Solutions Profile
  • Brand Story
  • Voice & Tone Guidelines
  • Messaging Swipe File
  • Brand Word Bank
  • SEO Keyword Audit & Research
  • SEO Page Titles & Meta Descriptions
  • (5-7) Website page Copy
example:
  • Home
  • About
  • Services Overview
  • Offer #1
  • Offer #2
  • Offer #3
  • Contact

Enterprise-level projects are scoped separately.

  • (2) Rounds feedback & Editing
  • Design-Ready Copy Layout & Designer Notes

May include: 

Sales Page & Launch Copy

Your offer is good; you may even think it's the best on the market. But your audience isn't buying features—they're buying the promise of a transformation. Unforch, when you're 100+ Slack notifications deep, that pile of audience research isn't going to transform into compelling sales copy overnight. And your launch deadline is looming. Enter: me.

I'll audit your offer and analyze voice-of-customer data to identify your sales page's "hook" and build an irresistible sales narrative that’s motivating, ethical, and conversion-focused. Next, I'll turn your core sales messaging into launch emails and opt-in page copy that helps nurture your ideal buyer WITHOUT sleezy scare tactics.

INQUIRE NOW

(P.S. Ask me about my client's 15.84% sales page conversion rate.)

long form sales page (~2,000-5,000 WORDS)

timeline: 2 weekS

Investment: Starting at $5,000

1-HOUR STRATEGY SESSION

offer clarity questionnaire

brand voice assessment

VOICE-OF-CUSTOMER RESEARCH

add-on: abandoned-cart sequence, onboarding emails, course emails.

LAUNCH SEQUENCE (5-8 EMAILS)

POST-PURCHASE EMAIL

checkout page copy

opt-in/webinar signup page copy

Design-ready copy layout & designer notes

May include:

Case Study Copy 

Turn your client wins into persuasive proof that does the selling for you.

Nothing builds trust faster than showing potential clients what working with you actually looks like. I'll handle the interviews, dig into the transformation details, and craft a compelling narrative that highlights the problem, your process, and the results so prospects can see themselves as your next success story.

inquire now

Design-ready copy layout & designer notes

timeline: 2 weeks

Investment: Starting at $1,500

case study creation

testimonial/Client outreach

brand voice assessment

Projects custom-scoped for format and depth.

May include:

Custom Projects

With 19 years of experience across 28 industries (tech, startups, corporate, nonprofits, B2B, B2C, B2B2C) there isn't much I haven't tackled. And because I work as both a strategic consultant and an executing copywriter, you're not left holding a fancy strategy doc you have no idea how to implement. You get the thinking and doing, all in one.

Got something that doesn't fit neatly into a box? Good. I love a creative challenge.

LET'S put something together

Explore my Portfolio to see the full range of my work → 

Event & Conference Collateral

Investor Decks & One-Pagers

Timeline: variable

Internal Communications & Culture Copy

Retail Product Pages & Descriptions

Pitch Decks

Print Collateral (Brochures, Sell Sheets, Direct Mail)

Landing Pages

Site/Funnel Audits

Things I'm down for:

Projects custom-scoped. Retainers based on availability.

CARRIE MAJEWSKI, FOUNDER OF WOMEN IN LEADERSHIP NEXUS

“Receiving third-party insight into how to deliver that story in a compelling manner has been invaluable to our growth!”

“It was such a relief to work with someone who immediately understood my business and vision so I could just focus on building my product and community.”

CATHY ZOLLER, FOUNDER OF KNITWIZ

“The strategy and copywriting process really helped us zero in on what we were trying to say to our audience, and it forced us to organize our thoughts in a cohesive manner.”

DANIEL FISHER, COO AND CO-FOUNDER OF INDICIUM RX

Client Reviews

The Big Picture Difference

I know what to do when you hand me the ball.

While most agencies over-strategize and under-deliver, and many freelancers can write but don't think at the brand level, I sit in the golden middle. That means your messaging is grounded with a fresh perspective, aligned to your business model, and executed with creativity and skill.

I cut my chops in the corporate world working with brands in the tech, nonprofit, education, publishing, wellness and beauty arenas including The New Yorker, Elizabeth Arden, Stash Tea, and more New York Times Bestselling authors than I can count. I have real-world experience and a team player's spirit.

Let's work together → 

You’re ready for the BP treatment if...

You've paid for a beautiful strategy deck that's collecting dust because no one was scoped to actually write the copy.

You're planning a rebrand but don't have a messaging strategy to guide it.

You've outgrown your messaging but your team doesn't have the bandwidth to fix it.

Your brand voice changes depending on which department wrote the last draft.

You need a copywriter who can think strategically and execute like your team.

I'm saving founders, startups, and businesses time, money, and frustration one Oxford comma at a time.

Let me handle the copywriting so your team can stay in their zones of genius. 

I couldn't have made my website as friendly, clear-focused and personalized without the copywriting. This is WAY out of my wheelhouse, so having a facelift of my website would have not only taken me forever, but wouldn't have gone smoothly."

Primelife Nutrition

KRISTEN PETERSON,
MPH, RDN, LDN

“I was nervous about making the investment, but I don’t regret it for a second and it was worth every penny.

suzanne roske, Founder of vamonos coaching

“Courtney was able to see through the noise and pull out what is, in fact, the essence of Vamonos.”

“I’m still implementing all the things she’s provided!”

I can easily pull keywords and phrases from my brand deck and apply them to all my other assets, like my social posts and email newsletters.

JESSIE WYMAN, THE BRAND PHOTOGRAPHER METHOD AND JESSIE WYMAN PHOTOGRAPHY

I had been stuck, going round and round in circles for 18 months and couldn't narrow down what copy to include on the homepage, about page, or identify a path through the website I wanted people to follow. I was frustrated and overwhelmed! I am overjoyed with the result of the 2 weeks working with Courtney - and only wish I had got help sooner.

“I wish I’d got help sooner...”

EMMA-LOUISE ELSEY, THE COACHING TOOLS COMPANY AND FIERCE KINDNESS

Client Reviews

FAQs

Do you offer payment plans?

Yes. Standard terms are 50% to kick off, 50% on delivery. For larger or multi-phase engagements, I offer milestone-based billing. Let's talk about what works for your team.

How far in advance do you book out?

Depends on the season, but I’m usually booking new projects 4-6 weeks out. If you need a rush job, I often have small windows of time reserved where I can fit you in—fill out the contact form above to start the conversation.

Should I work with you or a designer first?

Start here. Copy dictates design, even your brand colors and logo. Designers will often (more like, always) take the brand strategy blueprint I craft for your business and use it to inform their work. I bake research and strategy into every project, and if you start with design, you may end up with messaging and visuals that aren’t aligned and have to go back to your designer to redo their work. If you’re a service provider (in particular) your copywriting has a higher return on investment in the beginning. (Trust me, I work with several brand designers who much prefer for you to get your brand and messaging sorted first, and then come to them with brand clarity and enthusiasm!)

Can you put together a custom offer for me?

If you’re looking for something a little different from the offers on my Services Page, and you’re digging my vibe, I’d love to talk about putting together a bespoke proposal that meets your every need. It’s worth noting that I don’t cut corners, though. I rarely skip the strategy phase of a project—even if you’ve worked with a designer or agency who took you through their own strategy process. Messaging and copywriting strategy is different from visual, social, PR, and comms strategies. Let’s talk it out and see how we can get you what you need.

I already completed strategy work with a designer/consultant/other contractor. Can we skip the brand strategy part of our work together?

No, we cannot. Here’s why: A designer is focused on translating your brand visually. A coach or consultant is focused on aligning your brand with their specific services. They might ask some of the same questions but their angle does not take you where you need to go to produce the right words and phrases for your business. As your copywriter, I’m focused on creating a *messaging strategy*. My strategy process isn’t the same as theirs. While I encourage you to share any strategy work you’ve done prior to our project, I must go through my signature brand strategy process. (For the record, the Brand Strategy Blueprint deck is the #1 most shared client deliverable. My clients end up sharing it with their teams and all future contractors because it contains the copy swipes, brand story, and positioning you need to market your products and services. Marketing is, after all, 99% words, words, words.)

Once I submit Your Contact form, what will happen next?

You are thorough and I love that about you. After you select your preferred time on the calendar and submit the form you will receive a confirmation email with your Zoom meeting link. Around 12 hours before our meeting you’ll receive a reminder email. After our conversation, if we’re both madly in love with each other, I’ll send you a project proposal reiterating everything we talked about and walking you through the timeline, process, deliverables, and budget for you to review and approve. Once the contract is signed and your deposit received, we’ll lock in your kickoff meeting time, and you’ll receive your onboarding materials including any pre-work questionnaires and a place to submit any existing testimonials, research, etc. I use Dubsado and Google Drive to automate and house all communications and documents so nothing gets lost and everything is easily accessible to everyone.