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If you ask me what the most underutilized conversion copywriting element is on your website or sales page, I’d blurt out “call-to-action button copy” before you even finish your sentence. Next to your hero header and “hook”, your CTA buttons are the most important catalysts for action. Without clear and compelling CTAs, visitors will scroll […]
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Every few months I hop onto a discovery call to chat with a prospective client who wants me to write their sales page copy. In the back of my mind, I’m bracing myself for the possibility that I will have to break this news to them: “It sounds like you need a services page, not […]
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In today’s noisy online world, knowing how to define your differentiator (the thing that makes you stand out in the minds of your audience) is essential for small business owners to get right. With countless competitors vying for your audience’s attention, it’s crucial to quickly and succinctly highlight what makes your brand, offers, or approach […]
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As a small business owner, having a “differentiator” (also called your “unique selling point”) means possessing a unique attribute, feature, or characteristic that sets your business apart from the competitors in your niche. It’s essentially what makes your business stand out in the minds of consumers and distinguishes you from the thousands of other businesses […]
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You’ve probably heard this one before: The best copy doesn’t live inside your head, it lives inside your audience’s heads. If you’re a new business eager to evoke a strong connection with your target audience through your website and sales copy, understanding your ideal client or customer’s inner monologue and analyzing that “voice of customer” […]
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Finding your target audience – the people most likely to want and need your products and services – is a crucial step when it comes to creating your business and designing your offers. But it’s also critically important when it comes to your copywriting, messaging, and marketing. If your website copy isn’t putting out the […]
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A step-by-step copywriting roadmap that will take you from strategy to execution in the right order.
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