The website copywriter for conversational copy that converts.

Propel your business or startup with story-driven web copy, sales copy, brand messaging, and more.

congrats, YOU FOUND ME...

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TL;DR: writing copy isn’t your idea of a good time.

Writing website copy that compels your audience to take action is easier said than done.

NOT ME STATING THE OBVIOUS, BUT...

Most days you worry your copy isn’t speaking to the right people and you don’t need to look at your analytics to know your copy isn’t piquing Google's interest. Heatmaps show your visitors are X-ing out before they've learned about your product or service. And worst of all, your purpose (the thing people connect with the most) is buried underneath a word salad.

Leave it to me to craft SEO-enriched copy that converts browsers into buyers and gives you peace of mind knowing your words are doing the selling for you.

copy that converts

Every website and sales campaign needs an angle. Your unique messaging framework primes your audience for your offers. (While remaining true to your purpose.)

Masterful MessaGing PLAN

Whether we're writing sales copy for your course launch or revamping your site, my Brand Strategy Blueprint process gives us the clarity and direction we need to execute stand out copy.

BIG PICTURE Strategy

Luckily, you found me and writing your copy is kind of my thing.

Remain in your lane while I upgrade your website, sales, and email funnels with glee.

CONTINUE THIS TED TALK ON MY ABOUT PAGE

I help founders, startups, and growing businesses stand out with strategic copywriting.

To put it bluntly, I didn't wake up one morning and decide to call myself a copywriter. I have 15+ years of experience writing and marketing for businesses and I hold an M.S. in Print & Digital Media from NYU. Does this mean I tell people I have a master's degree in selling stories? Yes, it does and I do.

I started Big Picture Copywriting because I wanted to combine the purpose-driven spirit of the book publishing world (my past life) with the data-informed reality we live in (my tech marketer past life). Because if your yawn-inducing copy lacks purpose and personality, and disregards UX best practices and behavioral science, it's dead on arrival.

I’m Courtney Fanning.

me? i do this all the time.

seen on and trusted by

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I've got a stellar crew of designers and developers on standby.

Brand Messaging & Website Copywriting

01.

Copywriting Services

My signature process for refining your brand messaging and translating it into website copy that keeps you booked and busy year-round.

Looking for a dream team?

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Get inside your audience’s heads with better brand messaging. Dial in your brand story, audience personas, marketing messaging, brand voice, pillars, and more in this 4-day messaging intensive.

Brand Discovery

02.

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Long-form sales page copy that moves people to buy your courses and offers without giving them (and you) the ick.

Sales Page Copy

03.

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Not ready for custom? Grab my BP-approved templates designed to help you do the dang thing when you've got champagne taste but a boxed-wine budget.

DIY Template Shop

04.

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(And if you need an email copywriter to help you with those launch sequences, I know a gal…)

Misty Molloy, Founder of CoCreative Interiors

“Capturing the right tone had a domino effect...”

...ultimately saving me time by reducing the number of leads who are not a good fit and better prepping those who are a good fit to walk through my sales process.

“I would have never arranged my copy so well without Courtney’s talent.”

To stand out in the business crowd, great copywriting is mandatory. I would have never arranged my copy so well without Courtney's talent for taking a person's words and making them shine in an online world.

Barbara de la Torre, Founder of Third Opinion MD

The strategy and copywriting were critical to nailing down my voice, my process, and my overall business approach. I had A LOT in my brain and Courtney masterfully synthesized it and put the "best of me" in the copy. I was blown away by the result.

“Courtney took my vision and created something better than I even imagined.”

Bryn Panee Burkhart, Founder of BRIGHT Evolution

Client Reviews

SEE MY client PORTFOLIO →

...they invest in you!

People don’t invest in products and services

WANNA SEE MY WORK? Remember...

And sometimes, (future) clients like you need help articulating your "big picture" so your marketing and messaging can leave a lasting impression.

"I wanted to rebrand for AGES. I got my time back and I finally got that 'finished feeling' I'd been searching for. I didn't have to spend time giving lots of edits or feedback because you listened and you nailed the copywriting every time."

CEO & Founder of The Connection

Amy Geach

I finally got that “finished feeling” I’d been searching for.

It’s time to course correct your copy so it adds to your on-page experience and moves people to take action.

They want to be talked to, not at. They want to buy from brands that speak like them and sound like their inner monologue. It's okay to loosen your collar and unbutton the top button but your words still have to count!